Small Business SEM Solutions in Detail
Searchlight’s Customized Program provides small business with the expertise needed in launching a successful Search Engine Marketing Program. From geographic targeting to conversion tracking, launching a new SEM program can be difficult. With Searchlight’s Small Business SEM Solutions, you can trust that your program will utilize all SEM best practices, take advantage of engine tools and options, and meet all engine guidelines.
Customized Program Details:
- Keywords: Searchlight will develop an extensive keyword list based on your offerings and organize your account for optimal reporting.
- Budgets: Searchlight will set daily and monthly budgets for your programs to fit within your spending limits. We will set bids based on your cost per visitor model.
- Geographic Targeting: Searchlight will work with you to determine and target the best geographic areas for your business ads.
- Copy: Searchlight will write full, compelling copy for the major engines based on engine guidelines and best practices. We will also take into account your branding guidelines and offers.
- Landing Pages: Searchlight will determine the best landing pages possible for your account and assign them on the keyword level for maximum optimization.
- Conversion Tracking: Searchlight will provide you with the conversion tracking code for each engine to input onto your conversion pages for keyword level tracking.
- Launch: Searchlight will utilize its relationships with the major engines to successfully launch your program and start generating traffic!
- Transition: After launch, we will conduct a transition call to walk you through the major tools and actions you will perform to manage your SEM program long term.
- SEM White Paper: Searchlight will provide you with an in-depth white paper on how to manage your account moving forward. It will outline how to adjust your spend, how to run reports, helpful engine FAQ areas, and more.
Worried you may need additional help with ongoing management and optimization?
Searchlight is happy to provide you with its additional consulting services or full-service management options.
Contact Us Today To Start Your Business Growing!
Interested and Want to Learn More?
Utilize our Contact Form or contact us directly:
SearchLight, LLC.
1525 N Campbell
Suite 3
Chicago, IL 60622
P: 773-360-7399
F: 773-360-7399
info@searchlightllc.com
