Full Service SEM Management

Searchlight focuses on your goals. If ROI or traffic driven, Searchlight works with each of its clients to develop a customized program and strategy plan based on your business.

Searchlight provides complete, full service management for a successful Search Engine Marketing Program.

Competitive Analysis and Benchmarking: through competitive data tools, Searchlight identifies detailed SEM trends for your particular industry and gains insights into competitors search engine traffic to better help in marketing planning and strategy.

Program Forecasting and Budget Estimates: receive traffic, cost and sales forecasts from our experts for your own internal planning and finance needs.

Complete Program Management: program keywords and copy will be ever changing with your business offerings & your industry. Through direct relationship with all the major search engines Searchlight is up to date on new opportunities, optimization tools, and latest news from the search engines.

Bid Management: after working with clients to identify SEM end goals, Searchlight utilizes custom bid tools and strategies to reach those objectives.

Optimization & Testing: maximizing clients programs through copy and offer testing, URL testing, keyword testing, and landing page & site optimization to get the most for your investment.

Reporting: clients remain up-to-date through detailed reporting and performance reviews.